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November 13, 2009, 02:39 PM ET
Prospecting: The Challenges of Raising Money on Social Networks
Nearly all charities are experimenting with social-media tools like Facebook and Twitter to get attention for their groups, but few have found ways to measure the tools’ usefulness, according to a new survey, notes Prospecting, The Chronicle’s online column about fund raising.
Plus:
- Little-known charities struck big in America’s Giving Challenge
- Tips on fund raising for community-organizing groups.
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