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November 7, 2008, 01:31 PM ET

Prospecting: Web Tool Helps Charity Raise Corporate Donations

A new Web site, SocialVibe, enables users of social-networking sites such as MySpace and Facebook to channel donations from corporations to the charity of their choice, simply by endorsing their charity and a company of their choosing in their online profile, reports Prospecting, The Chronicle’s online column about fund raising.

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