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June 30, 2008, 01:49 PM ET
Prospecting: Why Direct Mail Isn't Doing So Well
Two direct-marketing experts offer ideas about why baby boomers are slowing their response to direct mail — and it isn’t because they are giving online in other ways, according to a new item in Prospecting, The Chronicle’s fund-raising column.
Plus: Why nonprofit groups lose out on some big gifts.
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