Previous |
Next |
June 24, 2008, 05:13 PM ET
Should You Scrap Your Fund-Raising Event?
Some charities have taken the extreme step of canceling their annual fund-raising galas in light of the economic downturn.
But Robert Evans, a fund-raising expert, advises against making a last-minute decision to cancel a special event.
“I have indeed heard that some agencies are becoming ‘chicken’ and are not continuing a tradition of special events that has been ongoing,” Mr. Evans said in a live discussion today with Chronicle readers. “Our advice: Do not cancel events but rather consider ways to make the event(s) more appealing for attendees.”
Mr. Evans, managing director of the EHL Consulting Group, a fund-raising consulting firm in Willow Grove, Pa., said one charity his company advises recently had a record-setting annual dinner by landing a matching grant from a major donor before the event.
For more on how to raise money during the difficult economy, read the full transcript of today’s live discussion.
Tell us how you are handling special events — and whether they are producing the returns they did in the past.
Add Your Comment
Commenting is closed.