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November 6, 2009, 01:21 PM ET
Social Good: Building Ties With Supporters
In our new edition of Social Good, a Chronicle podcast, you can learn how to use social-networking tools to build meaningful relationships with potential donors.
Allison Fine, the host of Social Good, talks with Morgan Richards, who oversees online communications at the Children’s Hospital Foundation of Colorado, and Shirley Sexton, director of interactive marketing and fund raising for See3 Communications, about how they hold conversations with their donors online.
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