July 15, 2010, 12:46 PM ET
Online Giving Grew Fast This Spring, 2 Studies Find
The amount of money that donors contributed online during the months of March, April, and May was up 23 percent compared to the same period in 2009, according to the Blackbaud Index of Online Giving.
The new index draws on 1,787 charities from different parts of the nonprofit world that together raise nearly $400-million online annually. Participants include both nonprofit groups that use Blackbaud fund-raising systems and organizations that use products from other software companies.
The increase in money donated online was sharpest at large organizations.
Groups with annual budgets of more than $10-million saw Internet giving rise 28 percent during the three-month period compared to last year, while online revenue rose 21.3 percent at organizations with budgets of $1-million to $10-million and 13.1 percent at groups with budgets of less than $1-million.
The Blackbaud Index of Charitable Giving -- which includes 1,426 nonprofit groups and measures overall contributions -- found that giving in March, April, and May increased 6.2 percent compared to the same period last year.
Convio also reports that its clients saw significant increases in online giving this spring.
The nearly 1,300 nonprofit groups that use the company's fund-raising systems raised more than $314-million during the months of April, May, and June compared to almost $262-million during the same period in 2009, an increase of 20 percent.
Convio said that the organizations raised $750-million during the first six months of the year but that when giving for Haiti is excluded, the total is still more than $500-million.