That figure is roughly equivalent to the amount raised a month after last year’s Japan earthquake and tsunami ($246.9-million). But it’s dwarfed by the $709-million raised a month after the Haiti earthquake of 2010 and the more than $1.4-billion raised by this point after Hurricane Katrina in 2005.

Among the organizations reporting fundraising totals this week:

• American Red Cross: $168-million

• Mayor’s Fund to Advance New York City: $41-million

• Robin Hood: $15-million

• Salvation Army: $11-million

• United Way of New York City: $9.4-million

Emma Carew Grovum, Sarah Frostenson, and Anais Strickland contributed to this report.

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That’s more than the $136-million that U.S. charities had raised within 10 days of last year’s Japan tsunami and earthquake. But it’s dwarfed by the outpouring that followed the 2010 Haiti earthquake ($380-million 10 days after the event) and 2005′s Hurricane Katrina ($740-million nine days after the storm).

Here are the charities reporting new fundraising totals as of Friday:

• American Red Cross: $117-million
• Salvation Army: $5.1-million. The figure includes more than $4.5-million in online donations, more than $540,000 through its toll-free fundraising phone number, and $58,000 from its text-to-give program
• Mayor’s Fund to Advance New York City: $32-million as of November 7.
• Robin Hood: more than $11-million for its relief fund
• Brooklyn Community Foundation: $1-million for the Brooklyn Recovery Fund
• Habitat for Humanity International: $46,000
• Brother’s Brother Foundation: $37,791

In addition, Network for Good, which accepts online donations for several charities, including the Red Cross and Salvation Army, says it has processed $3.7-million in gifts.

The following is a sampling of some large gifts and grants made to help storm victims:

• PVH Corporation: $1-million. The money will be split among the American Red Cross, the Mayor’s Fund to Advance New York City, and the Hurricane Sandy New Jersey Relief Fund. The company will match its employees’ donations.
• Henry Schein Cares Foundation and affiliates: more than $1-million in cash and health care supplies to local relief organizations and communities affected by the hurricane
• Lady Gaga: $1-million to the American Red Cross
• Stavros Niarchos Foundation: $750,000 to support communities in Brooklyn, Queens, and Staten Island. The following organizations will benefit from the money: Safe Space, an organization in Queens that is providing emergency relief to keep families safe in shelters; Citymeals-on-Wheels, which serves elderly and homebound people in Brooklyn, Queens, and Staten Island; the Brooklyn Community Foundation; the Stephen Siller Tunnel to Towers Foundation, which has provided volunteers in Staten Island and is working to address emergency needs; and the Queens Public Library, whose branches were badly damaged by the hurricane.

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• American Red Cross: $103-million in donations and pledges
• Salvation Army: $4.7-million, including $4.3-million in online donations and nearly $440,000 through its toll-free fundraising phone number
• United Way of New York City: $3-million from corporate, foundation, and individual donors
• United Way: $1.9-million has been reported raised by the charity’s U.S. headquarters, largely from pledges by companies such as Starbucks, JPMorgan Chase, Bank of America, FedEx, and Nationwide Insurance.
• New York Cares: $700,000
• Brooklyn Community Foundation, the office of Brooklyn borough president Marty Markowitz, and the Brooklyn Chamber of Commerce: $600,000 for the Brooklyn Recovery Fund
• AARP Foundation: $541,469, primarily from AARP members. The nonprofit has increased its dollar-to-dollar matching commitment to $750,000, since donations have passed the initial commitment of $500,000.
• United Methodist Committee on Relief: $337,105 from online and text donations.
• Modest Needs Foundation: $165,000 for its Hurricane Sandy Relief Fund, which will be used to assist low-income households in New Jersey, New York, and Connecticut.

The following is a sampling of large gifts and grants made by companies and foundations that were announced as of November 7:

• Goldman Sachs: $10-million, of which Goldman Sachs Gives will donate $5-million for clean-up and recovery efforts
• Coach Foundation: $2-million to the American Red Cross. The grant maker will also match Coach employee donations to the American Red Cross or to a qualified relief organization of the employee’s choice.
• Allstate and the Allstate Foundation: $1.2-million, of which $1-million will be allocated to its recovery fund, which will support local nonprofits in areas affected by Superstorm Sandy. The foundation will match employee and insurance-agency owners’ donations dollar-to-dollar, up to $100,000.
• BNY Mellon: $1-million to the American Red Cross, local food banks, and community organizations engaged in relief efforts. This figure includes a $500,000 corporate gift and $500,000 to match contributions made by the company’s employees.
• Horizon Foundation for New Jersey: $1-million. Of that figure,  $250,000 goes to the American Red Cross of Northern New Jersey, $250,000 to the Salvation Army’s New Jersey division, $100,000 to the Community Foodbank of New Jersey, and $100,000 to the Hurricane Sandy New Jersey Relief Fund. The remaining $300,000 will be used to match employee donations to the organizations listed above on a three-to-one basis.
• New York Life: $1-million. Of that figure, $500,000 will go to the American Red Cross and $250,000 each will be given to the Mayor’s Fund to Advance New York City and recovery efforts in New York, New Jersey, and Connecticut. Also, the company will match contributions made by its employees, agents, and retirees to the American Red Cross and Feeding America, with no limitations.
• Dow Chemical Company: $500,000. Of this amount, $100,000 will go to the American Red Cross for its National Disaster Fund and $150,000 will be given to local Red Cross chapters and other human-service providers in areas that contain Dow facilities. Also, the company will match employee donations up to $100,000
• Robert R. McCormick Foundation along with Newsday and News 12: will match the first $500,000 raised for the Hurricane Sandy Long Island Disaster Relief program at 50-cents on the dollar.

Emma Carew Grovum contributed to this article.

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As a result, groups that provide disaster relief need to take extra steps to be “transparent and accountable” during a crisis, says Bob Ottenhoff, chief executive of the Center for Disaster Philanthropy.

“Donors want to know why you’re raising money and what you’re going to do with it,” Mr. Ottenhoff said during a conference call Monday with Chronicle readers about disaster fundraising in the wake of Superstorm Sandy.

To assuage those concerns, Terry Axelrod, founder of the fundraising consulting company Benevon, advised nonprofits to be clear about where their work fits in with larger relief efforts. For groups that provide direct relief, Ms. Axelrod recommends sharing personal stories, providing nightly e-mail updates, and asking frequently for the help that is most needed.

For those with missions unrelated to disaster relief, the experts advise groups to avoid sending appeals to donors in the hardest-hit areas immediately after a disaster and to adjust language in holiday fundraising messages to acknowledge the disaster and its aftermath.

To hear more tips for handling your holiday fundraising after the disaster, listen to the entire discussion below.

The campaign’s message is simple: Financial donations are the best way to help those affected by the storm.

While canned food, bottled water and used clothing may be satisfying to give, cash donations have more impact, since they allow relief organizations the flexibility to plug a need where they see fit, the groups say.

The coalition, which includes the Center for International Disaster Information and the Ad Council, will be airing the video below on television, as well as radio, print, and Web public-service advertisements.

Dig deeper: Read a Chronicle article, published in the summer, about the campaign and other efforts by charity leaders to get blunt with donors about what kind of gifts they don’t want.

Fundraising totals for today:

• Salvation Army: $3.4-million, of which more than $3-million has been donated online, $50,700 through its text-to-give program, and $351,000 through its toll-free fundraising phone number
• United Way of New York City: $2.1-million, of which $1.9-million is from corporate commitments and more than $200,000 has been donated online
• Catholic Charities USA: $500,000
• Direct Relief International: $500,000
• Jewish Federation of North America: $245,000
• Church World Service: $48,194
• Habitat for Humanity International: $23,000
• Brother’s Brother Foundation: $18,010

In addition, Save the Children had raised $1-million by last Wednesday but has been unable to supply an updated tally; its Westport, Conn., headquarters was hit hard by the storm.

Also, Network for Good, an online fundraising platform that garners gifts for the Red Cross, Salvation Army, and other charities, has processed $2.5-million as of Monday.

Here is a sampling of large gifts and grants made by companies and foundations that have been announced since Friday afternoon:

• Ralph Lauren: $2-million. Of that figure, the Ralph and Ricky Lauren Family Foundation is giving $1-million to the Mayor’s Fund to Advance New York City; the Polo Ralph Lauren Foundation, Mr. Lauren’s corporate philanthropy, is giving $1-million, to be divided among the American Red Cross, the Robin Hood Relief Fund, and various charities serving storm victims in New Jersey, Connecticut, Long Island, and New York’s Westchester County.
• UPS: $1.5-milion. Figure includes $250,000 to the American Red Cross, $250,000 for logistical aid for urgent response, and $1-million in cash and in-kind support to a variety of organizations to assist with long-term recovery efforts throughout 2013.
• Verizon Foundation: $1.2-million. Of that figure, the foundation will match up to $1-million in gifts to the American Red Cross when its customers send text-message donations, $200,000 will be donated to nonprofits in New Jersey and New York. The foundation will also match employee online donations to the American Red Cross and the Salvation Army two-to-one.
• Samuel I. Newhouse Foundation: $1-million to American Red Cross efforts in New Jersey, New York, and Delaware.
• The Gap: $750,000 to the American Red Cross.
• Madison Square Garden Company: $500,000, to be divided equally between the Mayor’s Fund to Advance New York City and the American Red Cross

 Raymund Flandez and Emma Carew Grovum contributed to this article.

Send an e-mail to Anais Strickland.

The take was boosted in part by a telethon Friday night sponsored by NBC and NBC Universal. The event featured entertainers who are natives of the hard-hit New York and New Jersey region, including Jon Bon Jovi, Mary J. Blige, Bruce Springsteen, and Jon Stewart.

The Red Cross and NBC Universal say that the event raised $23-million.

Emma Carew Grovum contributed to this article.

Send an e-mail to Anais Strickland.

The American Red Cross has sent emergency-response vehicles to New Jersey neighborhoods to feed residents affected by Hurricane Sandy. (Les Stone/American Red Cross)

More donations continue to pour in to support Superstorm Sandy relief efforts.

Charities have reported the following fundraising totals today:

• American Red Cross: $35-million
• Salvation Army: $1.7-million raised online; $24,200 from text-to-give appeals; $122,000 through the charity’s toll-free phone number, 1-800-SAL-ARMY
• Humane Society of the United States: $326,000
• Team Rubicon: $212,000
• Jewish Federations of North America: $43,000
• Church World Service: $28,000
• Brother’s Brother Foundation: $10,000

In addition, Network for Good, which is raising money for the Red Cross, the Salvation Army, AmeriCares, Save the Children, and other groups, announced it has processed $715,000 in gifts as of Friday.

Several companies and foundations are making large gifts and grants to support storm relief-and-recovery efforts. Among those announced at week’s end:

• JPMorgan Chase and Company: $5-million
• Leona M. and Harry B. Helmsley Charitable Trust: $3-million to the Mayor’s Fund to Advance New York City
• Walt Disney Company: $2-million, including $1-million to the American Red Cross and $1-million for rebuilding efforts. The company will match employee donations
• Cisco: $1-million, and a two-to-one employee match for a select group of charities, up to $2-million
• Home Depot Foundation: $1-million for immediate relief, recovery, and long-term rebuilding efforts in the Northeast
• NBA and its players’ union: $1-million
• NFL and its players’ union: $1-million
• Viacom: $1-million, including $500,000 to the Mayor’s Fund to Advance New York City; $500,000 to rebuilding and relief efforts in Connecticut, New Jersey, and New York. The company will match up to $1-million in employee donations.

Emma Carew Grovum and Raymund Flandez contributed to this article.

Send an e-mail to Anais Strickland.

The United Way Hurricane Sandy Recovery Fund will benefit individuals, families, and communities in the federally declared disaster areas. United Way of New York City is leading fundraising and distributing the funds with United Way USA to other local United Ways. The New York City chapter says it will not charge administrative fees on the donations.

The AARP Foundation is matching donations up to $500,000 and distributing those funds to other organizations providing recovery services.

The panel—which featured Terry Axelrod, founder of the fundraising consulting company Benevon; Bob Ottenhoff, chief executive of the Center for Disaster Philanthropy; and Chronicle reporter Raymund Flandez—discussed how organizations can effectively raise money in the wake of Sandy.

During the call, Ms. Axelrod suggested that fundraisers should call or e-mail donors in the affected areas to see if they are OK.

“You may find that some of them say, ‘We’re unscathed and back in business and just doing fine.’ That should give you a better read [if they will be donating this year],” Ms. Axelrod says, noting that such outreach will help form stronger relationships with those donors.

You can listen to the entire discussion below or register for the second free conference call on the same subject on Monday, November 5.