February 8, 2011, 4:26 pm
Guest Post: Nonprofits Can Learn From Groupon’s Super Bowl Fumble
The group-buying Web site Groupon raised the hackles of many people in the nonprofit world with a pair of commercials that aired during Sunday’s Super Bowl.
To put the ads in context, we offer the following guest post from Joe Waters, director of cause and event marketing at Boston Medical Center, who writes the blog Selfish Giving and is co-author of the forthcoming book Cause Marketing for Dummies.
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By Joe Waters
Enough people have registered their opinion to confirm this deal-breaker for everyone: Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Good will earned from this promotion: 0%.
Groupon should have apologized (it hasn’t), pulled the ads (saw one last night), fired its ad agency (standing shoulder to shoulder), and donated a boatload of money to the causes it…
January 24, 2011, 10:46 am
10 New Nonprofit Voices
Rosetta Thurman, the consultant and co-author of How to Become a Nonprofit Rockstar, has published a list of the top 10 young bloggers who write about nonprofit issues. This “new generation,” according to Ms. Thurman, is notable for their leadership in using online influence to spread progressive ideas.
Her list features:
• Allison Jones, a fund raiser who writes on social justice and nonprofit leadership.
• Akhila Kolisetty works at a civil-rights law firm in Washington and covers legal issues on the blog Justice for All.
• Ian David Moss, research director at Fractured Atlas, a New York group that provides services to artists nationwide, discusses the arts and the economy on Createquity.
• Sam Davidson, an author and co-founder of the company Cool People Care, who writes about nonprofit issues at samdavidson.net.
• Elisa Ortiz, a manager at the nonprofit Smart…
January 7, 2011, 5:26 pm
Has the ‘Girl Effect’ Been Good for Antipoverty Efforts?
Remember the “Girl Effect,” the Nike Foundation’s two-year-old initiative to encourage philanthropic and government investments in girls?
Thanks largely to a catchy video (below), the effort has become something of a phenomenon, succeeding in helping to make girls a bigger focus of global antipoverty efforts. But Anna Carella, a Ph.D. candidate in political science at Vanderbilt University, writes on the Aid Watch blog that while the effort seems like a “godsend for those who have been working to improve the lives of women, it may actually be damaging to women.”
Her objections:
- It reinforces stereotypes that women are naturally more caring than men and doesn’t do anything to encourage men to do more at home.
- The video claims that putting more women to work will drive economic development—yet women already make up a bigger percentage of the workforce in poor countries…
January 6, 2011, 10:44 am
The Best and Worst of Corporate Giving in 2010
What were the smartest—and silliest—corporate contributions of 2010?
Rachel Bellow and Suzanne Muchin, of ROI Ventures—a Chicago company that works with donors, business people, and nonprofits on creating business models and brand campaigns—offer their picks.
Their “worst” list:
• Target’s $150,000 political donation to Minnesota Forward, a group that supports pro-business candidates, including one gubernatorial candidate who ran on an anti-gay marriage platform. The move angered human-rights groups and stirred a boycott movement of the retail chain.
• Goldman Sachs dangling of casual Fridays before employees to convince them to ante up for charity. According to The New York Times, Goldman’s securities division offered its employees the chance to wear jeans to the office every Friday in August if they gave at least $25 to one of four designated nonprofits….
November 23, 2010, 12:41 pm
Cholera in Haiti: Do Aid Groups Deserve Some of the Blame?
Aid groups are scrambling to respond to the deadly cholera outbreak in Haiti—and to answer questions about whether they did enough to prevent the disease, which has claimed more than 1,100 lives.
A petition circulated last week by a group called the Disaster Accountability Project argues that if aid groups had spent more of the money they raised after the January earthquake to improve water and sanitation conditions in Haiti, the disaster might have been prevented. The petition is titled, “We Donated to Haiti Relief and We’re Angry.”
But others say that’s simply not true. Aid groups say water and sanitation conditions in Haiti were poor before the cholera epidemic—and that it doesn’t make any sense to say they should have prioritized cholera prevention over other types of assistance, because the disease hadn’t been seen in Haiti for at least half a century.
“Saying that…
November 21, 2010, 11:48 pm
How Useful Are ‘Do-It-Yourself’ Charity Evaluations?
It’s one big challenge everyone in the nonprofit world wants to crack: finding a simple way that ordinary donors can evaluate charity effectiveness.
In a recent issue of The Chronicle, Sean Stannard-Stockton, an adviser to donors, listed five questions that people can ask all types of charities to determine if they’re worth supporting.
Now GiveWell, the charity-evaluation group, has come out with a “Do-it-yourself charity evaluation” that gives donors different sets of questions depending on the field in which the nonprofit works.
Questions to ask a charity that works in education, for example, include:
- What do you do to improve K-12 education? What is your relationship with the school? Do you work within it or outside it?
- Who is targeted by your activities? What are the requirements for participation? In the case of over-subscription, how do you determine who gets in?
…
November 12, 2010, 12:31 pm
Why Hasn’t the Giving Pledge Attracted More Donors?
It was, perhaps, philanthropy’s biggest news of the year: 40 of America’s wealthiest families announced in August that they were joining Bill Gates and Warren Buffett in pledging to give at least half their money away.
Now, however, a debate is stirring about how successful the Giving Pledge has really been. The pledge hasn’t “visibly inspired” any new big gifts or attracted additional signatures since August, writes reporter Stephanie Strom in Wednesday’s New York Times. Mr. Buffett, however, says he expects others to sign on soon.
Ellen Remmer, president of the Philanthropic Initiative, writes on her organization’s blog that the Giving Pledge appears to be “stuttering a bit.” That’s largely due to the economic crisis, she says.
“Billionaires may not want the world to know they are billionaires,” she argues. “And the world at large may not like being reminded that these folks …
November 11, 2010, 11:17 am
George Soros Fights Back After an Attack From Glenn Beck
Glenn Beck, the Fox News host, is taking aim at George Soros, the billionaire known for his support of liberal causes, with a pair of video segments that seek to discredit Mr. Soros’s philanthropy.
In a segment that aired Tuesday on Mr. Beck’s talk show, the conservative commentator portrayed Mr. Soros as the man responsible for national currency devaluation and America’s economic collapse and says he has been working in secret to overthrow the U.S. government.
Mr. Beck also ties Mr. Soros to financing and inciting revolutions in Georgia, Ukraine, and the former Czechoslovakia. “So what is his target now?” asks the narrator in the video segment. “Us. America.”
That portrayal is causing a lot of criticism and fact checking. Several of these revolutions had the effect of ousting communist dictators from power, writes Oliver Willis of Media Matters for America, a nonprofit that…
October 28, 2010, 11:54 am
Donors Who Couldn’t Care Less About the Cause?
Most donors choose a few areas to support about which they are passionate—the arts and education, say, or climate change and child health.
Sean Stannard-Stockton, an adviser to donors and a Chronicle contributor, says on his blog that he’s come across a number of foundations and donors that don’t think about giving in that way. Instead, he says, they are “issue agnostic.”
The Lodestar Foundation, for example, describes itself as not being “focused on any specific field of interest and focus instead on leveraging resources.” Many donors support “social entrepreneurs,” regardless of what issue they seek to tackle. And a client of Mr. Stannard-Stockton’s says he cares less about the particular issue and more about the opportunity to help expand successful nonprofit models.
Mr. Stannard-Stockton says such issue-agnostic donors make him wonder if conventional philanthropy advice—…
October 27, 2010, 3:03 pm
“Fix It” Approach to Foreign Aid Doesn’t Work, Writer Says
Nicholas Kristof’s recent front-page article in The New York Times Magazine, “The D.I.Y. Foreign-Aid Revolution,” highlights Americans who, struck by poverty in the developing world, dash off to do something about it.
The stories are inspiring. But Dave Algoso, a graduate student at New York University, writes on the Foreign Policy Web site that they don’t convey a key message: Alleviating poverty is a lot harder than refurbishing a basement, fixing a leaky toilet, or repairing other problems for which this “fix it” attitude is appropriate.
A community’s needs are often too complex and nuanced for outsiders to really understand, Mr. Algoso writes. Moreover, outside money and volunteers can distort local economies, politics, and culture, he says.
For example, local businesses lose out when charities provide donated goods for free, and local governments can face less pressure to…
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