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A Cancer Charity’s Questionable Deal With a Fast-Food Company; Plus More: Thursday’s Roundup

April 29, 2010, 2:23 pm

  • “Brand gone bust!” is how Nancy Schwartz, a marketing expert, describes the fallout from Susan G. Komen for the Cure’s partnership with Kentucky Fried Chicken. She says Komen messed up by betraying supporters’ trust and by remaining too quiet in the face of the controversy.
  • Mike Burns, a nonprofit consultant, writes on his blog that New York’s proposal to centralize competitive contracts and grants for nonprofit groups is an opportunity for municipalities to set standards as financiers of nonprofit groups and to become, along with nonprofit boards, more focused on results.
  • Writing in Frogloop, Randy Paynter, founder of Care2, a social-networking site about nonprofit causes, criticizes an online post equating online petitions with “slacktivism”—a negative term indicating that they are less worthy than other forms of activism. Mr. Paynter offers a lengthy defense of online petitions, citing several that accomplished impressive results.
  • Jeff Lindauer, associate vice president for development at the Indiana University Foundation, has a new favorite fund-raising quote, he writes on his Getting Giving blog—and it comes from an unlikely source, the legendary Penn State football coach, Joe Paterno.
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