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A Look at Animated Fund Raising; Plus More: Wednesday’s Roundup

July 7, 2010, 12:04 pm

  • On her blog, Katya Andresen, the chief operating officer at Network for Good, offers her analysis on the nonprofit organization Nanhi Kali‘s fund-raising campaign. The effort features an animated story about a character whose life path is determined by the donations the organization receives. Ms. Andresen argues that the campaign is effective in that it focuses on impact and encourages donations, but she questions whether donors will feel sympathy for an animated character.
  • On his blog on The Guardian newspaper’s Web site, the writer David Brindle discusses the recent move by England’s coalition government to urge wealthier British citizens to give one percent of their income to charity as a way to soften the blow of recent cuts to the country’s nonprofit organizations.
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