DoGooder TV — a YouTube-like portal of online videos for charities — has selected the finalists for its 2008 video awards.
The site has chosen eight videos that are vying for honors in three categories — best public service announcement, best short video, and best long video.
Greenpeace International in Washington is responsible for three of the finalists. The Humane Society of the United States in Washington, the Center for Constitutional Rights in New York, and MOUSE Inc. in New York are among the other finalists.
Nancy Schwartz, a marketing consultant, writes on Getting Attention! that nonprofit leaders should be checking out the entries to learn new ways to communicate their message online.
“These are models of what your organization can do; representing various production values (and so cost points), issue focus and style,” Ms. Schwartz writes. “Contact the orgs who’ve produced the videos you like for more guidance on the what works and what doesn’t.”
For more on how charities are using online video, see the Chronicle‘s recent examination, Telling Moving Stories.






