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Give & Take’s Top 5 of 2008

January 1, 2009, 10:05 pm

What were Chronicle readers’ favorite Give & Take posts of the year?

Here are the items that the most readers viewed, in order of their popularity:

1. Donors List Their Charity Pet Peeves — Fund-raising consultant Marc A. Pitman was on a mission in August to find out what irks nonprofit donors the most. Readers then chimed in with their complaints from donors. Among the most common: the failure of many fund raisers to thank those who contribute to their causes.

2. Philadelphia Charities Protest United Way — New priorities set forth this year by the United Way prompted a group of charities in the Philadelphia area to pay for a full-page ad in the Philadelphia Inquirer to ask donors to make contributions directly to them.

3. Nonprofit Tag Line Winners Announced — The marketing consultant Nancy Schwartz reviewed the tag lines of more than 1,000 nonprofit organizations and picked her first-ever list of the field’s best tag lines. The topic was so popular with readers that Ms. Schwartz was the expert guest for an October live discussion on nonprofit tag lines.

4. ‘Oprah’s Big Give’ Draws Criticism — A foundation leader openly criticizes the work of Oprah Winfrey and prompts a lot of debate.

5. What a Recession Would Mean for Nonprofit Groups — In January, the philanthropy expert and author Michael Seltzer was one of the first voices in the nonprofit world to talk about the effects of a prolonged downturn.

What were your favorite Give & Take items of 2008 and what topics do you think will receive the most interest in 2009? Click on the comments link below this post to share your thoughts.

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