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Note to Nonprofit Officials: Block the Jargon! Plus More: Thursday’s Roundup

February 4, 2010, 11:00 am

By Maria Di Mento

Catalyst. Impact. Capacity. These and three other words should be avoided by nonprofit officials, writes Dan Gunderman, director of copy writing for Big Duck, a nonprofit communications consulting company. On the blog for Network for Good, he says the words are either misused, overused, or have simply outlived their usefulness.

With hundreds of millions or dollars being given to assist Haiti, the fund-raising success is a sign of what nonprofit groups could do if they received more news-media attention and were not frowned upon for spending more money on advertising, says Dan Pallotta, author of Uncharitable, on the Harvard Business Review.

How can charities use Twitter to effectively raise money? On his blog, Steve Drake, a nonprofit consultant, looks at some previous Twitter fund-raising efforts and offers lessons groups can learn from them.

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0 Responses to Note to Nonprofit Officials: Block the Jargon! Plus More: Thursday’s Roundup

johnh - February 5, 2010 at 11:59 am

The Gobbledygook Manifesto http://www.webinknow.com/2006/10/the_gobbledygoo.html

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