Does your nonprofit group have online videos on its Web site? Tom Bradford, a charity consultant, thinks all charities should post videos, and on his Agitator site he posts some new statistics to back up his position.

According to Comscore, an international Internet research company, more than 133 million Americans watched online video during the month of July—that’s just about three quarters of all Internet users in the United States. That added up to more than 9 billion videos watched. The average viewer watched 68 videos in July, adding up to some three hours spent watching.

All those hours and all those online videos have convinced Mr. Bradford that it’s, “crucial for nonprofits to master this medium for conducting your fund raising, advocacy and educational efforts.”

“Every nonprofit can get in this game, not just the biggies,” he adds “Do you have a videographer on your staff? I’ll bet you do … it’s just not their day job! Tap their creativity.”