Research shows that a powerful story about one individual moves donors more than general information about a program, or even stories about more than one person, advises Kivi Leroux Miller, a consultant who publishes Nonprofit Communications.

Ms. Miller offers 10 tips for incorporating storytelling into nonprofit communications. Among them:

• Include a story about a real person in every speech.
• Single out one person you are helping in a fund-raising letter.
• Give each board member at least one good story to use and ask trustees to practice it.
• Use a person’s story as the opening of a press release.
• Rotate stories about people getting aid on the front page of the charity’s Web site.

Do you have any tips for telling effective stories? If so, click on the comment link below this post.