Does your nonprofit group have a show-stopping tag line that conveys to prospective supporters what you do in succinct, vivid language?

Nancy Schwartz, a nonprofit marketing consultant and author of the blog Getting Attention finds that 7 in 10 nonprofit groups either rate their tag lines as poor or fail to use one at all.

As a result, they are missing an opportunity to reach new followers, Ms. Schwartz writes.

“A nonprofit’s tag line is hands down the briefest, easiest, and most effective way to communicate its identity and impact,” she writes.

So what makes a terrific tag line?

Ms. Schwartz, who collected more than 1,700 tag lines from nonprofit groups as part of her annual Nonprofit Tagline Awards competition, offers some examples.

Among her favorites:

• Nothing Stops a Bullet Like a Job — Homeboy Industries, in Los Angeles

• Send a Net. Save a Life — Nothing but Nets, in Washington

• Because the Earth Needs a Good Lawyer — Earthjustice, in Oakland, Calif.

• If You Want to Be Remembered, Do Something Memorable — The Cleveland Foundation

Ms. Schwartz has posted a full list of winning tag lines on her blog.

To learn more about how to create a winning tag line, read the transcript of the Chronicle’s 2008 live discussion with Ms. Schwartz.

What are your favorite nonprofit tag lines? Post a comment below to share your thoughts.