Ways Relief Charities Can Retain Donors’ Interest, and More: Wednesday’s Roundup
January 27, 2010, 11:12 am
By Brock Read
- Some people are questioning whether the Huffington Post Investigative Fund is a legitimate charity venture given its close relationship with the for-profit Huffington Post, writes John Cook, a reporter for Gawker. In response to his article, the Huffington Post says it provides money and pro-bono public-relations assistance to the investigative fund but that the fund is a separate entity.
- To develop a good cause-marketing campaign, in which a company and nonprofit group work together to raise money for a charitable effort, charities must emphasize how businesses will benefit from the relationship, writes Emily Nichols, an account supervisor with Cone, a consulting company. Her advice appears on Cone’s blog.
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