Monthly Archives: October 2011

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Using Social Media to Deepen Your Expertise

Twitter, Facebook, and other social media are excellent for promoting your expertise, but as a consultant, you also need to stay on top of trends in your field. Social networks can help, but you need to plan how to absorb what you learn and avoid information overload.

To figure that out for myself, I borrowed ideas from the management consultant Harold Jarche, who advises thinking about this task into three approaches—seek, sense, and share. Here’s how I put his advice to work.

Seek

Social med…