• May 26, 2013

Monthly Archives: October 2011

October 27, 2011, 4:42 pm

Using Social Media to Deepen Your Expertise

Twitter, Facebook, and other social media are excellent for promoting your expertise, but as a consultant, you also need to stay on top of trends in your field. Social networks can help, but you need to plan how to absorb what you learn and avoid information overload.

To figure that out for myself, I borrowed ideas from the management consultant Harold Jarche, who advises thinking about this task into three approaches—seek, sense, and share. Here’s how I put his advice to work.

Seek

Social media can help you keep up with topics so you can be more effective in your work.

Start with making a list of the five to 10 of the best information sources that cover your area of expertise.

Find them on Twitter, subscribe to their blogs, connect on LinkedIn or “like” their Facebook page. Then create a dashboard by using an RSS reader and carve out regular time to read every day…

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