Monthly Archives: December 2011

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How Do Consultants Find Fresh Ideas?

Consultants are supposed to be thought leaders. To live up to that role, they are always searching for new ways to think about organizations, to serve their clients, and to distinguish themselves from their competitors by producing fresh ideas.

The average life span of a management idea today is about three years—far shorter than 50 years ago, when it was 15 years. In fact, Management Consulting News reports that in just a month’s time the largest 25 consulting firms in the world published…