• May 18, 2013

Monthly Archives: October 2012

October 30, 2012, 1:38 pm

To Keep Nonprofit Audiences Engaged, Get Them Moving

I was in India this past summer to facilitate an intensive four-day training for Packard Foundation grantees working on family-planning issues. The curriculum covered a lot of territory on social media and online collaborations, but every day after we came back from a delicious Indian meal, the after-lunch slump would set in.

I planned for this by incorporating an after-lunch energizer that used movement to get people’s brains going. Energizers are activities designed to awaken a sleeping audience or activate a jaded one. Energizers are typically done right after lunch and during mid-afternoon breaks, when energy tends to be low, but they can be done any time. The energizer can be connected to the content or just a movement exercise or stretch.

In India, I designed the first one to celebrate the local culture: It was called “Bollywood Moment.” I asked colleagues from India what was…

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