Monthly Archives: August 2012

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The Fight Over Trademarking the Term ‘Social Enterprise’

The United States Patent and Trademark Office rejected Salesforce.com’s request to trademark the term, “social enterprise”—and the nonprofit Social Enterprise Alliance wants to make sure the agency doesn’t change its mind.

The alliance is calling on supporters to write letters supporting the trademark office’s denial of the application during its comment period, which ends September 9.

In the United States and around the world, tens of thousands of businesses whose primary goal is social or envi…