(Photograph courtesy of Water.org)

Made you smile, right? Water.org’s photo of Indian schoolchildren celebrating fresh drinking water truly grabs the viewer. It’s spontaneous. It’s exuberant. And it’s a newspaper art director’s dream photo.

As the person who has overseen how The Chronicle looks for more than 20 years, I should know.

All nonprofits yearn for more and better media coverage. Your charity may have the most innovative or successful or tear-jerking story, but without photos, many news-media outlets won’t give that story good placement—especially in the digital age.

I know, I know—not every organization has the built-in cachet of cute kids or dramatic events. But any organization can take good photos.

For instance: Although the mission of Court Appointed Special Advocates…

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