Monthly Archives: March 2012
March 12, 2012, 1:46 pm
When a newspaper or magazine requests a photograph to accompany an article showcasing your organization, you won’t send them a wallet-size photo-booth snap, will you?
That happens at The Chronicle every week. Charities unwittingly send me dozens of photographs so small they would look terrible if published, so we cannot use them. Most photos start out large, but unless they have been saved in the original, raw size (or as large as possible), there’s a good chance they’re far too small to appear in any print publication. That photo you think is large enough may not be.
Photographic images are made up of tiny dots, and the quality of a photograph, or resolution, is measured in dots per inch (dpi). In a printed picture with extremely low dpi, you can easily see the individual dots (think of a comic-book image).
When a photo needs to have its dpi increased, the photo…