Charity staff members who don’t work in the development office are increasingly being asked to solicit donations for their organizations, to give donors hands-on experiences, and to engage them in the group’s work, reports The Boston Globe.

“Nonprofits are recognizing that if their fund-raising campaigns are going to be successful, they need to turn these kinds of people into ambassadors and make them part of their development team,” says Roger Sametz, a Boston marketing consultant. “You have to try to create a culture where people understand that what’s in their job description isn’t necessarily enough to advance the organization, and that helping raise money is good for their own personal growth.”

The Boston Symphony Orchestra organizes preconcert dinners to allow big donors to share a meal with one or two musicians. The Massachusetts Institute of Technology introduces members of the institute’s Leadership Board — a group of successful business people — to the institution’s scientists. And the Massachusetts Audubon Society offers fund-raising training to its sanctuary directors and science and program staff members.

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