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Book Teaches Lessons for Arts Leaders

October 1, 2008, 1:30 pm

A new case-study book by the head of the John F. Kennedy Center for the Performing Arts, in Washington, examines successful management techniques at arts institutions, reports The Washington Post.

The lessons in The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations can be applied to local and regional groups. Among Mr. Kaiser’s suggestions is to expand programming, marketing, and fund-raising efforts rather than reducing the number of productions or cutting back on marketing to save money, the paper reports.

“My focus is on revenue more than cost,” Mr. Kaiser tells the Post. “If you keep cutting, you will disappear.”

See The Chronicle’s profile of Mr. Kaiser.

(Free registration is required to view the Post article, and a paid subscription or short-term pass is required to view the Chronicle article.)

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