Some charities are finding ways to engage young people in philanthropy—a challenge since they have a reputation for being apathetic to nonprofit causes and tend to be underemployed, reports Time magazine.

Charity: water, for example, has developed online fundraising platforms so young people can build their own campaigns to solicit money for the organization. The approach has brought in $20-million since 2009.

The Salvation Army has reached out to teens, organizing red-kettle fundraising campaigns at high schools and hosting fundraising concerts with teen favorites such as Owl City.

Says the charity’s Maj. George Hood of the youths: “They want that relationship and they want to believe that they’re really making an impact on someone’s life.”