The Partnership for a Drug-Free America, which produced the iconic “this is your brain on drugs” commercials of the 1980s and ’90s, has renamed itself as the Partnership at Drugfree.org, the Associated Press writes.

Steve Pasierb, the group’s president, said the new name would help the New York group dispel misperceptions that it is a government agency or primarily involved in lobbying on drug policy. The organization focuses on drug prevention and treatment and helping parents figure out how to stop children from using narcotics and alcohol.

In announcing the change Thursday, the group also introduced its first long-term celebrity spokeswoman, the former Little House on the Prairie star Melissa Gilbert, who is a recovering alcoholic.