For the first time in its history, the United Way of Metropolitan Dallas is launching its fall campaign without an annual goal, opting instead for a five-year target, according to The Dallas Morning News.
The organization, which last year raised $56-million in pledges for 92 charities, set a goal of securing $313-million over five years. It is also opening up its grant-making process, allowing any nonprofit organization to apply for money.
Past years saw regional United Way grants going to roughly the same group of nonprofit organizations. Officials of the Dallas chapter said competition for grants will ensure that funds go to the organizations best able to meet its main goals of improving education, lifting families out of poverty, and improving access to health care.
To read about how United Ways are doing nationwide, see this article from the latest issue of The Chronicle of Philanthropy.
One Response to Dallas United Way Stops Setting Annual Fund-Raising Goals
geezer - September 30, 2010 at 8:31 pm
There ya go! With no goals to measure against, every campaign is a winner!! How politically correct! Why didn’t I think of that??