Crowdsourced philanthropy built on fast-spreading online appeals is quickly gaining appeal and attention, technology-news site Mashable says.
The article notes the explosion of support, and donations, for Karen Klein, the upstate New York school-bus monitor whose bullying by a group of teenage boys made national news via a video of the attack, and several other rapid-fire efforts to raise moey, many involving social networks such as Facebook and Reddit. The Klein campaign, launched by a “Redditor” on crowdfunding site IndieGoGo, raised more than $600,000 in a matter of days.
Campaigns built around videos and tapping online communities, even if started with nothing more than a few e-mails, can quickly catch fire, said Slava Rubin, founder of IndieGoGo, which allows users to raise money for charity as well as creative projects.
“Social media and crowdfunding can change the way that people connect with the causes or the passions they believe in,” Mr. Rubin said. “I think we’ve moved from a world of transactions to a world of relationships.”