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Give and Take: Cultivating Young Donors

December 17, 2009, 1:34 pm

While some charities avoid seeking donations from people under 40 because they lack sizable financial assets, cultivating younger donors is key to the long-term success of nonprofit groups, says a fund-raising consultant cited in Give and Take, The Chronicle’s roundup of the most-interesting posts about the nonprofit world.

Plus:

  • Advising charity leaders to set long-term priorities and to live within their means.
  • Should the government restrict tax deductions to donations for charities that can prove their abilities?
  • Why fund raising in its current form “just doesn’t work anymore.”
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