The philanthropic arm of the technology giant Google is launching a program to bolster the use of new media to communicate to the public and politicians about global warming, says Reuters.

Participants in Google.org’s Google Science Communication Fellows program will hone their skills in using technology to share data in an effort to make the science of climate change more accessible to the public and take on global-warming skeptics.

The effort comes as polls show dwindling public concern about global warming, and as congressional Republicans seek to block the Environmental Protection Agency from regulating greenhouse gas emissions.

“We are seeing very clearly with climate change that our policy choices are currently not grounded in knowledge and understanding,” said Paul Higgins, an official at the American Meteorological Society and a Google fellow.