The Internet giant Google is forgoing its annual round of gifts to major users of its advertising platforms, instead donating $20-million to charity on behalf of its ad partners, reports TechCrunch.

A message sent to all users of Google’s AdSense and AdWords products states that the firm “decided to do something a little different this year” and includes a link to a Web page with a brief holiday message and a list of 25 organizations that will share in the gift, including Feeding America, Harlem Children’s Zone, and World Wildlife Fund.

TechCrunch also reports that some Facebook staff members are skipping a holiday party in favor of philanthropy. The social network’s communications and policy staff sent messages to would-be invitees with virtual tokens good for $25 donations at the school-aid site DonorsChoose.org.