Former Vice President Al Gore will start a three-year, $300-million advocacy campaign tomorrow designed to inspire public support for aggressive action on climate change, reports The Washington Post.

The Alliance for Climate Protection, a nonprofit organization based in Menlo Park, Calif., will use online advocacy and television advertisements to urge reductions in greenhouse gases.

“The elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public’s sense of urgency in addressing this crisis,” commented Mr. Gore, in explaining the Alliance’s “we” campaign.

Through private contributions, more than half the money has already been raised or committed for this campaign, according to Mr. Gore, who declined to identify his personal contribution. An accounting of his various donations toward the project, including all of his proceeds from the documentary An Inconvenient Truth, is estimated to total at least $2.7-million.

The group aims to enlist 10 million volunteers and pepper mainstream entertainment, such as The Daily Show with Jon Stewart and People magazine, with advertisements.

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