Major classical-music groups are experimenting with allowing audiences to vote by text message for concert selections and using the new technology for immediate digital marketing, says The New York Times.

Orchestras in Atlanta, Detroit, Los Angeles, New York, and other cities have tried out audience texting since the subject was discussed at a 2008 meeting of marketers and public-relations executives from the League of American Orchestras.

Concertgoers who voted by cellphone for their encore choice at a recent New York Philharmonic performance in Central Park quickly received a text-message invitation to order the new CD by the evening’s soloist, the piano virtuoso Lang Lang, and to join his Facebook page.

In other arts news, Broadway stars are banding together to find a bone-marrow donor for the 11-year-old co-star of the musical The Lion King, the Associated Press reports.

Performers from that production, Wicked, and other hits will hold a donor-registration drive Friday in hopes of finding a match for Shannon Tavarez, who left the show in April after being diagnosed with leukemia and now requires a marrow transplant.

And Bloomberg profiles the Lithuanian impresario Dalia Ibelhauptaite, a London resident who has raised money from some of the biggest firms in the Baltic region to start and maintain an opera company in her native country.

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