Nine months after the controversy over its decisions to cut off and then reinstate grants to Planned Parenthood, Susan G. Komen for the Cure continues to struggle with damage to its identity and its bottom line, writes The New York Times as part of a broad special section on giving and nonprofits.
The nation’s largest breast-cancer charity has yet to recover the levels of support and trust it had before the flap. Participation in its signature Race for the Cure fundraising events was down by 19 percent through October. Experts in cause marketing and crisis communications praised some of Komen’s recent moves, including a new advertising campaign, but say it needs to take stronger action to fully restore its standing.
The Times fall giving package features 20 articles on philanthropy, volunteering, social entrepreneurship, impact investing, and related topics, including a look at burgeoning “pay for success” social programs, efforts by the travel industry to curb human trafficking, and an interview with Jen Shang, a psychologist who focuses on analyzing donor behavior.