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Komen Races Fall Short, as ‘Brand Health’ Declines

March 27, 2012, 9:12 am

Susan G. Komen for the Cure races this past weekend in California and Arizona fell short of their goals for fundraising and participation, an indication of the breast-cancer charity’s continuing struggle to recover from the Planned Parenthood controversy, according to The Wall Street Journal.

The foundation also appears to have taken a significant hit in public image, dropping from No. 2 to No. 56 in an annual Harris Poll rating the “brand health” of nonprofit organizations. The online survey of 38,500 U.S. adults was conducted between Jan. 31 and Feb. 20, at the height of the outcry over Komen’s decision, since rescinded, to cut off grants to Planned Parenthood.

Mark Pilon, executive director of the charity’s Los Angeles County affiliate, said the “media mayhem” last month affected the chapter’s Race for the Cure, which raised about $950,000, a decline from last year. The group had set what Mr. Pilon called a “very ambitious” goal of $1.3-million. The Southern Arizona Komen affiliate drew 7,267 racers at its weekend event and raised about $560,000, against targets of 11,000 and $700,000.

Meanwhile, Eric Brinker, a businessman and the son of Komen founder Nancy G. Brinker, has left the board of the charity, which has seen an exodus of top national and local officials in recent weeks. Komen spokeswoman Leslie Aun said Mr. Brinker stepped down to make room for a second board spot representing the charity’s 122 affiliates, which have sought a greater say in setting national policy.

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