With the baby-boom generation reaching retirement age, big corporations are matching their former workers with community needs, writes The New York Times.

Financially stressed nonprofit groups have welcomed the swelling ranks of retirees, whose business and life experience often allow them to do work formerly handled by paid staff. Firms such as IBM, Intel, and General Electric are connecting retirees with school, museum, and other nonprofit programs and providing grants for such efforts, earning tax breaks and other benefits.

“For a company, it’s not just the charitable thing to do, it’s also the opportunity to have a great group of brand ambassadors out there in the local community to build good will,” said Jackie Norris, head of the nonprofit Points of Light Corporate Institute, which presents annual awards to firms that offer employee and retiree volunteer programs.