Donating via cellphone will increase in the months ahead as more carriers drop fees for giving and opportunities grow for people to contribute in different amounts by different methods, the CEO of the Mobile Giving Foundation tells USA Today.

Jim Manis said in an interview with the newspaper that last year’s Haiti earthquake “changed the face of mobile giving” and that more than 1,000 charities are now incorporating cellphone campaigns into their everyday fund raising and marketing.

Mr. Manis said trials are under way to incorporate new donation amounts, such as $20 and $25, and people will soon be able to donate in ways other than texting, for example MMS (multimedia messaging services), mobile barcodes, and smartphone applications. He said his organization is also working with carriers to expand “100 percent pass-through,” meaning the entire donation goes to charity.