A survey of American nonprofit theaters found that more than half plan to offer cheaper tickets and nearly as many will eliminate administrative staff positions in expectation of shrinking sales and fund raising, Bloomberg news service reports.
The Theatre Communications Group surveyed 210 member organizations last month. Most reported that they are producing new calculations of expenses for the coming year, with theaters that have budgets exceeding $10-million reducing spending by an average of $750,000. A third of companies said they would alter programs to include shows with smaller casts.






