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Online Discussion Next Week: Seeking Big Gifts Online

June 5, 2008, 1:11 pm

Join us next Tuesday, June 10, at noon U.S. Eastern time for an online discussion with two charity marketing and communications experts about what’s works — and what doesn’t — for raising money online.

Our guests include:

  • Jeff Regen, vice president of online marketing and communications for Defenders of Wildlife, an environmental charity in Washington. Defenders of Wildlife receives more than 40 percent of its first-time gifts of $1,000 or more online.
  • Betsey Fortlouis, senior director of member communications for the American Society for the Prevention of Cruelty to Animals in New York, which has been expanding its online major-gifts campaign.

The discussion is open to everyone, not just Chronicle subscribers.

People who ask questions in advance have a better chance of receiving answers during the online discussion.

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