Feeding and sheltering the needy and seeking cures for major diseases are Americans’ top priorities for charitable giving, according to a Parade magazine survey.
Asked what they would do if given $100,000 to donate, the 1,008 respondents allocated about $16,000 for the needy and more than $14,000 for disease research. Disaster relief and animal welfare were next, at about $9,300 and $8,800, respectively.
The survey found three distinct types of givers who are driving a current “compassion boom” that counters the past trend of less volunteering during tough economic times: “yeppies,” or young, engaged problem solvers who actively use social media and are open to a variety of causes; “rapid responders” who focus on specific, often local causes; and the “mission-minded,” largely older people who are motivated by their faith.






