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Prospecting: Crafting a Direct-Mail Appeal

October 17, 2008, 1:36 pm

A fund raiser who sought advice from Prospecting readers on how to craft his first direct-mail appeal has overhauled the letter. You can read the latest effort and comment on what worked — and what did not.

We encourage other fund raisers to share their challenges so that Prospecting readers can offer their advice.

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