Contrary to expectations, direct mail is thriving and will probably do well for another 10 years or more, according to a survey released at a fund-raising conference presented by the Greater New York Chapter of the Association of Fundraising Professionals, reports Prospecting, The Chronicle’s fund-raising column.

Also: The Heritage Foundation has hired three people at a telemarketing firm to serve as representatives for its President’s Club in the hope of building stronger ties with people who give between $1,000 and $10,000.