A new study shows how charities have turned off people who wanted to make a gift, notes Prospecting, an online fund-raising column from The Chronicle of Philanthropy.
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Quick links to all of The Chronicle's blogs:
Mission: Innovation
How organizations can better foster new ideas
Prospecting
Fundraising tips, tricks, and advice
The Giveaway
How people and foundations are donating
Social Philanthropy
Exploring the use of social media for social good
Government & Politics Watch
Tracking the intersection of politics and philanthropy
Good Advice
How consultants can better serve nonprofits
Moving Pictures
Gain attention with your charity's photographs
Profit and Purpose
Working together to solve social issues
Against the Grain
A candid conversation about nonprofit boards
Money and Mission
Discussing the world of nonprofit finance
