A women’s group and a labor union representing health-care workers are stepping up pressure on trustees of Beth Israel Deaconess Medical Center, in Boston, to fire its chief executive, Paul Levy, following a damaging report by the Massachusetts attorney general, The Boston Globe reports.

The Massachusetts chapter of the National Organization for Women and the 1199SEIU plan to demonstrate outside a board meeting on Thursday evening. They have also bought print, television, radio, and billboard advertisements.

Attorney General Martha Coakley, in an interview with The Globe earlier this month, urged the board to do some “soul-searching” after her office concluded that Mr. Levy’s relationship with a female employee “clearly endangered the reputation of the institution and its management.”

Mr. Levy has apologized for “errors in judgment” and the board chairman, Stephen Kay, said in a memo that the labor union has mounted a campaign designed to get the board to adopt procedures to make it easier for them to unionize the hospital.