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Rich Donors Retool to Maintain Philanthropy in Tough Times

November 16, 2009, 1:40 pm

The economic crunch has prompted wealthy philanthropists to become more creative in their giving, cutting aid to big, stable institutions in favor of smaller groups facing a tougher struggle to survive the downturn, writes The New York Times.

While the recession has some donors “frozen in place,” said Melissa Berman, president of Rockefeller Philanthropy Advisors, “others have a more philosophical temperament and have continued on a steady course.”

In the article, the philanthropists Amy Robbins, Jeff Skoll, and Donald and Barbara Jonas discuss how their foundations have changed tack to deal with diminished resources.

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