St. Jude’s Children’s Research Hospital, in Memphis, has won Target’s “Bullseye Gives” contest, in which Facebook users voted on how to divvy up $3-million pledged by the retail chain, reports The New York Times.

St. Jude’s, founded by the late actor Danny Thomas, finished first among the 10 competing charities, with 26.5 percent of the more than 290,000 online votes. The hospital will get $797,123 from Target. The American Red Cross, which finished a close second at 26.5 percent, won $793,942.

The competition attracted 97,000 new fans to Target’s Facebook page and increased the number of daily page views by 4,800 percent.

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