Officials of Allegheny Valley School, in Pennsylvania, will be watching the Super Bowl especially carefully on Sunday because a victory for the Pittsburgh Steelers could provide a significant increase in aid to the organization, reports The New York Times.

The nonprofit group, which operates several schools around the state to serve people with mental disabilities, stands to make money because of a gift it received in 1996 from a Pittsburgh broadcaster.

Myron Cope left the organization the trademark to the “terrible towel,” which he created to honor the team in 1975. The school serves his son, Danny.

Hundreds of thousands of the towels are sold to football fans each year, and the school gets $7 for every towel sold. If the Steelers win the Super Bowl contest against the Arizona Cardinals, sales of the towels are expected to soar. The last time the Steelers won, in 2005, the organization earned $1-million.

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