Online giving grew by nearly 16 percent in 2011, with smaller charities seeing the biggest jumps, according to the latest annual survey by fundraising software provider Convio.
In a statement, the company reported a median increase of 15.8 percent for the 700-plus nonprofit clients it polled. Organizations with e-mail lists of 10,000 or fewer addresses boosted online fundraising by 26.7 percent.
The growth in Internet giving declined from the previous year’s s 20 percent rise, which Convio attributed to a drop in donations to disaster and humanitarian groups following the 2010 outpouring for Haiti earthquake release.
In another statement, Convio said online advocacy expanded by 17 percent last year, with animal-welfare, environmental, and Jewish causes seeing the biggest gains. The crossover between donors and advocates also grew, with more contributors taking part in online campaigns.
Read a Chronicle of Philanthropy article on overall giving for 2011.