With the parents of Trayvon Martin taking steps to start a charitable foundation, observers are predicting the shooting death of the unarmed Florida teenager will give birth to an advocacy movement, reports NPR.

Although George Zimmerman, the neighborhood-watch volunteer who says he shot the 17-year-old in self-defense on February 26, has not been arrested or charged with a crime, the youngster’s parents, Tracy Martin and Sybrina Fulton, have said they believe their son was murdered. They foundation they hope to start will handle donations they have received, and Ms. Fulton has applied to trademark the phrases “Justice for Trayvon” and “I am Trayvon,” according to Daryl Parks, the family’s lawyer.

The National Bar Association, a group of black lawyers and judges led by Mr. Parks, has also vowed to challenge the “Stand Your Ground” law in Florida and other states that critics say make it too easy to claim self-defense in using deadly force.

“This is a movement,” said John Page, a lawyer and the association’s president-elect. “But once the movement is over, we will still be in this fight to ensure that the application of these laws is equitable.”